Friday, December 7, 2012

What's the Goal?

What's the goal?

It's that time of the year again.  Every December, I sit down and look at the past year and set up the plan for the next.  I do this both personally professionally.

Time to keep score - How did I do?  I definitely fell short in some areas.  And, I definitely over-achieved in others.

I look at personal accomplishments, family accomplishments, professional accomplishments, etc.

In 2012, (Tangibles)
What worked?
What didn't?
What was missing?

How do I feel about all this? (Intangibles)

Review of my Mission Statement, Vision Statement, and Core values

What are my goals for next year?
What are my priorities?

I highly recommend taking a little time to look at these things.  Living with intention is much better than blowing in the wind.

How about you...What is the goal?

Wednesday, November 14, 2012

Carpe Diem

This is a reprint of an article that I penned for the Journal of the Colorado Dental Association, Summer 2012 (Vol. 91, No. 3). I currently serve as Vice President.

Carpe Diem…

“If you live each day as if it is your last, one day you most certainly will be right.”  Steve Jobs, in his commencement speech to the 2005 graduating class at Stanford University. (Quote attributed to H.H. “Breaker” Morant)

Quite the statement, I must say.  Especially since cancer recently took him away from our world and into the realm of the unknown.  

Now, after reading Steve Jobs’ biography by Walter Isaacson, it was very clear to me Steve Jobs was a visionary.  He was not, however, a saint.  In fact, the book showed an accurate and honest depiction of a man that knew what he wanted and would do almost anything to get his way.  Often, he was selfish, self-centered, mean, inconsiderate, and eccentric. Hardly the traits of a saint…

But he was a visionary.  One thing that is certain, he stayed true to his vision and his vision changed the world.  The computer industry (Apple), the music industry (iPods, iTunes), movie animation (Pixar), the retail experience (Apple store), and the smart phone (iPhone) all have been re-invented through his innovation and subsequently changed our lives.

In his commencement speech he continued, “It (quote) made an impression on me. And since then, for the past thirty-three years, I’ve looked in the mirror every morning and asked myself, ‘If today were the last day of my life, would I want to do what I am about to do today?’  If the answer is no for too many days in a row, I know I need to change something.”

I know of many dentists that are not happy in their current situations.  In my life, there have been times that I, too, have been unhappy with my situation.  Like my colleagues, I felt trapped, the walls caving in on me.  One day, something inside me gave me the courage to make changes.   I made a call for help.  


That call was instrumental in me turning my life around in ways beyond what I could have ever imagined.  There have been many mentors in my life that I have called upon. I am grateful for their guidance. I would not be the man I am today without them. The key point is I called and asked for help. Help did not find me, I sought it out.

Dentistry is stressful.  A mentor, Jerry Gropper, DDS, once said of our profession, “Dentists must have the eye of a sculptor, the hands of a surgeon, the insight of a therapist, the knowledge of a scientist, and the financial acumen of a businessman.” It is no wonder so many of us have struggles. This is a tall order indeed.

How then can we get out of our proverbial “ruts”?

Thoreau said, “I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavor.”  Uh-oh....He is saying that it is going to take some work.

First we must seek out who we are and what makes us truly happy.  It could be our family life, our practice model, our friends that we surround ourselves with.  It could be small changes or big changes.  One thing that is certain - Nothing changes if nothing changes.

Stephen Covey’s book, The7 Habits of Highly Successful People, describes this necessary change eloquently in the first habit, “Be Proactive”.  He talks of courage being the most important attribute.  Courage is not the absence of fear.  It is recognizing the fear that is within you and with a leap of faith - taking action. In this case, being proactive means to make the decision to make positive changes in your life.

Next, he encourages us to “Begin With the End in Mind” (Habit 2).  In this habit we are to create a vision of a better future. Covey writes,  “To begin with the end in mind means to start with a clear understanding of your destination.  It means to know where you are going so that you better understand where you are now and so that the steps you take are always in the right direction”.  

Our happiness is determined by how well we live within our core values and to what extent we discipline ourselves to our vision.

Everyone has a bright future, if we choose to have one.  

The last book I will reference is from John Ortberg When the Game is Over, It all Goes back into the Box.  He gives the analogy of life as a calendar.  Each square in the calendar is a frame for one episode of our lives.  Nobody knows how many squares one gets, but each of us must choose how we fill them.

When we think of our day, is it filled with meaningful events with our families, patients, colleagues, etc.? Or, are we stuck in our rut, allowing the world and its pressures to create unhappiness in our lives. 


You get to choose…Carpe Diem.

Wednesday, October 31, 2012

Is Orthodontics Enough?

Sometimes yes, sometimes no.

Many times adults inquire about getting their smile fixed with veneers or orthodontics.  To maximize the aesthetic result, sometimes they need both.

This patient was recommended orthodontics to correct her upper and lower crowding. Due to the position of her teeth, they have worn down though function - both chewing and grinding of her teeth. She was also recommended veneers to restore the ideal and aesthetic tooth form.


Figure 1: Pre-op smile

Figure 2 illustrates what the teeth look like after the completion of orthodontics.  Her teeth are now in the correct position, but due to the wear on teeth edges, they just don't "look right."

As we were getting close to finishing her orthodontics, we had a discussion about veneers and how they can help create an amazing smile for her. 

Figure 2: Orthodontics complete

The day we removed her braces, we began the veneer process and created a more aesthetic smile with provisional veneers made of a hard plastic.  No one knew that she had any work done, except that she got her braces off.

Figure 3 illustrates the smile with the new veneers in place.  We chose to do simple teeth whitening and place veneers on only her front 4 teeth. Because we were able to idealize the position of her teeth, we could create a perfect bite and be super-conservative with the dentistry. This is the ultimate benefit of true comprehensive care.  Her smile will look amazing for years to come.  Needless to say, she is very happy!


Figure 3: Post veneer placement and teeth whitening

We love to create natural looking smiles.  A smile is a window to the soul - we do everything we can to help our patient's souls shine though! 

We offer complimentary consultations for anyone with questions about the best ways to improve their smile. To set up a free consultation, please call 303-321-4445, visit our website www.TCDOdenver.com, or our facebook site www.facebook.com/TCDOdenver


Fig 1: Pre-op
Figure 2:  Post - orthodontics, pre-veneers
Figure 3: Veneer delivery, whitening.


Sunday, October 28, 2012

Integrity Marketing

I am working on a leadership presentation that I am giving in January at the Rocky Mountain Dental Convention.   I am also giving an abbreviated version of this presentation at the American Dental Association's New Dentist Conference (NDC) in July.  The  NDC planning committee asked my friend Rita Zamora to follow me with a presentation on Social Media and Leadership. If you don't know Rita, you should!  A link to her facebook site is  Dental Relationship Marketing.

My presentation will challenge the participant to look inward for personal exploration by identifying their core values and purpose in their lives. See What do you stand for?

Rita and I had a discussion last week about what we are respectively planning to present.   After speaking with her, I had a profound revelation about what social media really is.  Through our conversation I discovered that social media is an outlet to tell/show the world what you stand for (Core values) and how you spend your time (Purpose).

I love social media.  I use it often. We have a facebook site for the practice Facebook -TCDOdenver, but it is only one aspect of how we portray ourselves to the world.

In order to remain a viable business, we need to have a constant stream of new patients entering our practice. For this reason, we market ourselves.  We are always looking for new ways to market our practice.  Currently, we do a lot of asking our existing clientele for referrals, we market to referring dentists, we have a website, we have a decent following on facebook, twitter, and linked in.  And lastly, we have an ad in the local neighborhood newspaper. When I feel inspired, I blog.

Our top referral source is our existing patients, followed by our referring dentists.

It seems every dentist that markets themselves have the same theme in their advertising.  "We have the best new technology, comfortable setting, comprehensive care, affordable, etc."  I am sure that every dentist believes that the marketing they do accurately portrays their practice.

How does one stand out when everyone looks the same?

Potential clients search for a dental office that they think they will feel comfortable in.  Consumers are more educated today than they ever have been.  They have a wealth of information at their disposal.  Patients will choose to call based on their current needs and the identification of values that they find from their research.

Sound familiar?  Same as social media.  People will choose you based on identification of similar values.  Your "marketing" has created a persona of you and your office.  Now the most important question, does your "marketing"-based persona match the true persona of you and your office?  Does the true experience for your patients, match the expectations of that patient based on your marketing?

Consistency breeds trust.  Inconsistency creates distrust.

The educated consumer is looking for consistency.  They will not move forward with their treatment without trust.  It is very hard to have a good relationship without trust.

We have chosen to place an ad feature in a new magazine in Denver called "Reign".  It is a magazine that is geared towards the same demographic that we are looking to attract as patients -  People that truly value their health and life and want to experience life to the fullest extent. Here is a link to the ad we placed.

 http://issuu.com/reignmagazine/docs/reign_holiday_2012/107

I feel it is an accurate representation of who we are (core values) and what we do (purpose).

Marketing with Integrity

I can't end this without mentioning other people that we work with that coach us to live in integrity. They say it takes a village!

Kim McGuire - Fortune Management of Colorado
Bob Frazer - R. L. Frazer and Associates
Wendy Phillips - Big Buzz Brands