Dirty 30 race report

Well I have another ultramarathon under my belt.  As usual, it not only challenged me physically, but emotionally and spiritually too.

The Dirty 30  - a 50K in Golden Gate Canyon, CO.  It was actually 32 miles but I guess that doesn't make for a good name....

Gary and I pre-race

Start line

I sent my running partners Gary and John an email back in January telling them I was thinking about doing this race - any interest?  John didn't - he was done doing long races (I should probably follow his lead at some point!).  Gary liked the idea and the challenge.  We have adventured together for several years (Gary 20+, John 10+).  I don't ever look at the race details, just the pictures from the course.  Gary immediately looked at the race details and came up with a plan - we would have to run 19 minute miles, plan our nutrition and we will make the cut-offs.

We went to Golden Gate Canyon several times to recon the course.  It was usually snowy and cold.  We both got busy with life and didn't train or recon to the level that we should have.

This race was a bitch. No if's and's or but's.  It was a bitch!  It was one of the most challenging days I can remember.

For training, I did several mountain runs, however none more than 15 miles. I raced some snowshoe races this winter but they were only 10K.  The bottom line....I was under-prepared.

We decided to opt for the early start as we were going to need the extra time.  There were 50 +/- of us that opted to suffer more than the rest of the crowd.  The weather forecast looked favorable for a great race (low of 40, high 65, no rain).  The sun was just starting to rise, the nervous energy was palpable.  Most of the early starters were first time ultra competitors.  The race director, Megan, called them SISU's.

From the website, "Sisu is a Finnish word that cannot be properly translated into the English language, but is loosely defined as stoic determination, bravery, guts, resilience, perseverance and hardiness, expressing the historic self-identified Finnish National Character.  Sisu is about taking action against the odds and displaying courage and resoluteness in the face of adversity. Deciding on a course of action and then sticking to that decision against repeated failures is Sisu."

I admit, I was a little jealous of the attention that was bestowed upon the newbies.  I knew I was going to suffer today.  The question, "Would I be able to overcome the challenges ahead (and display the qualities of Sisu)?" loomed large.

Go!

I started out in 4th place (for about 100 yards - lol).  Over the course of the day, all but a few would pass me en route to the finish (500+).  For me, this was not a race against the other racers, this was a race against the trail, the conditions, the clock and most importantly, my brain.  My goal was to finish before the course closed.

My race strategy was to power hike all of the uphills, try to run the flats and downhills.  Drink water every 10 minutes or so, try to eat every 30 minutes.  I had a smorgasbord of food in my pack.  I try to eat real food early to keep my stomach happy. Then later, gels, bars, anything that I can tolerate. Over the years, I learned to have a good nutrition plan but be flexible as I never know how my body will respond on any given day.

I also used hiking poles.  They help me with the uphills and more importantly take 20-30% of the weight on the downhills creating less jarring to my knees and hips.  It engages my core and helps with balance - especially in the technical portions.  I did a lot of training at Orange Theory Fitness the past 1.5 years.  This has taught me focus (on the dreaded treadmill and rower), has given me some serious core strength, raised my aerobic capacity and anaerobic threshold.

Back to the race....

The word that best describes the first half of race for me - HUBRIS - I was full of it.  I kept thinking that this is going to be easier than other races/events that I have done - Grand Canyon, Leadville Marathon, Skyline to the Sea, Snowshoe marathons, etc.  Time goals started to creep into my head. "If I can do Leadville Marathon in under 7 hours, this should be easy!"

We were flowing through some nice non-technical singletrack. There were some climbs but nothing too difficult.   I always go out too fast, I always go out to fast, I always go out too fast.  Maybe one day, I will figure this out.  Gary was hanging back. He is much more disciplined than I.  I would get to the aid stations first and regroup while he steady paces his way in.  Today, I didn't realize that he was struggling with cramping and calf pain.

At around mile 9 the trail turned into a crazy technical rock skree field (elevation ~9500').  No running here.  I wondered if there was going to be a lot more of this.  It was totally un-runnable - up or down. The trail started to humble me.  The terrain reminded me of the top sections of Mt. Grey's and Torrey's.  I have climbed several 14-ers and it has proved to be great training for this - both mentally and physically. I was extremely glad for the hiking poles here! We then descended into aid station 2.

We left aid station 2, 40 minutes ahead of schedule still feeling pretty good.  12 miles done - 1/3 of the way there.  The trail out of aid 2 started to climb.  It was steep and long.  The negative thoughts started creeping in.  I ate some food but my stomach wasn't feeling that great.  I was forcing food and drink down. It was almost 5 miles to the next aid station.  It was 5 miles to the next bathroom.  It became clear that I would need it.  There was a sign that said 1 in 100 ultra runners poop their pants.  I was determined not to be that one....Though at times, it was getting close!

The trail descended for 2 miles with a 1000 foot elevation loss into aid station 3.  When the trail goes downhill, I think that I am the king of the world.  The trail flows and time flies. The hubris crept back in.

Aid 3 is 17.4 miles in.  WELL over half way!  There was a volunteer with a sign that that made me laugh so hard, I had to take a picture with her.

I paid a visit to the outhouse to drop some weight.  Now all was well in my world.  Lower bowels were empty and I still had a spring in my step.  I had a drop bag to replenish my food.  I changed socks, wet my head and I was ready to tackle the second half of the race.  Unfortunately Gary dropped at this point. He was cramping really bad.  He didn't think he would make it to the cut off in time to continue on in his current physical state. He called it a good training day and dropped out. There were a lot of people dropping at this point.  Seeds were planted in my brain, though I didn't know it at the time.

The temperature was much hotter than the forecasted 60 degrees - I cursed at the weather man for giving me unrealistic expectations.  It was probably 80 degrees in the sun.  I exited aid station 3 to a grinding 2.5 mile (1200') climb.  I was starting to cramp.  I took several breaks along the way.  The flats and downhills now became shuffles instead of runs.  I was breaking down.  This section was 8 miles to the next aid station.  It was very technical.  I was alone for most of it.  There were a half dozen or so of us suffering, passing, resting, leapfrogging each other.  I felt my attitude plummeting faster than I could run downhill.

I got it into my mind that I would drop at the next aid station as I thought I would only have 50 minutes to make the cut-off from aid 4 to Windy Peak. - the last obstacle of the race.  I thought that distance was 5 miles.  I was now shuffe-walking - visualize Marty Feldman's Igor in "Young Frankenstien" (walk this way).  That was my running gate.

I arrived at Aid 4 (mile 25) and accepted my fate.  My hubris had turned to humiliation. I was defeated. I rationalized that 8 hours, 25 miles was still a good day. It had been a long time since I didn't finish a race - maybe I was due?  My cramping was fierce at this point. I was quite dehydrated.  I sat down in the shade.  I told them I didn't think I would make the 5 miles in 50 minutes.  They immediately started questioning my logic.  It was only 1 mile to the 3:00 cut off.  I had plenty of time.  Fuck, Fuck Fuck! I guess I didn't really have an excuse anymore.

This aid station was probably the best aid station in the history of aid stations.  I ate fresh fried pirogies, boiled sweet and white potatoes dipped in salt, avocados, chips, watermelon and popsicles. Yes - Pirogies and Popsicles how much better could life be!?!  I must have sat and ate for 15 minutes straight.  I accepted that I couldn't use the "I'm too slow excuse" and I was resigned to gut out the remainder of the race.  I refilled my water bladder and set out to finish.   I also took a lifeshotz vitamin boost.  It couldn't have come at a better time. I knew my wife Gina would be proud! I felt awesome!

The rest and food really energized me. My "Igor" gallop turned again into good running form and I was going as fast as I had a the beginning of the race.  I was back in the flow.  Again, I was pretty much alone as almost everyone in the race has passed me by now.... I knew that this rejuvenation wouldn't be long lived, but I would ride it out as long as I can.  I was at the cut off in 8 minutes as it was all downhill.

I turned into a steep downhill single track in the woods. there were several familiar faces coming up looking really tired.  Ominous warning.  I am cruising along and I start to feel something dripping down the back of my legs.  I thought, "Is it water or blood?" Thankfully it was water.  I must not have secured shut my water pouch.  I pulled it out of the pack and there were several hole in it.  Fuck, Fuck, FUCK!   How does this happen?  And what timing!!

 A random hiker offered to lend me her bladder, I politely declined.  The lowest holes were about 2" from the bottom of the bladder.  I could keep about 16 oz of water in the bladder.  I knew that wouldn't last long.  I still had 8 miles, and the hardest part of the course was looming large ahead of me.

The climb to Windy Peak was 2.5 miles and 1200'.  Alone, it wouldn't have been too difficult.  It was now mile 26, exposed in the hot sun and 8.5 hours of running thus far.  I was still able to run the flats and the short downhills.  The uphills started to become more technical and steep.  I was able to maintain with several breaks.  My legs were starting to cramp again.  I took some salt tablets and took a big pull from my water hose.  About 5 minutes later, the cramping got real.  I felt like I was on the edge of full tonic-clonic seizure.  I drank the remainder of my water.  I thought I was close to the top, but I was very wrong.  I took it easy, modified my gait to minimize the cramping.  I was in trouble.  I sat along the side of the trail and massaged my calves and thighs to to try to flush out some of the lactic acid.

I started asking other runners for water.  I had salt deposits all over my clothes, face and hat.  I was pale and my heart rate wouldn't come down.  The other runners let me take pulls off their water hoses.  One trail angel named Charles had a spare bottle in his pack that he gave to me.  This guy saved my race (and most likely, my life!)  I drank a good bit of it quickly, took more salt pills and marched forward.  I summited about 20 minutes later.  I took a picture at the top.  Sat down for a few minutes and drank the remainder of my water.

Top of Windy Peak Mile 28 - Cue the butterfly!

I heard the volunteers talking about me that I was out of water, not looking so good.  There was some chatter on their walkie talkies about sweeping the course.  However, the only way to safety would be to finish.  I needed to go about a mile downhill to get some more water.  I better get moving.  I didn't want to DNF at this point!

I was back to my "Igor shuffle".  All downhill from here (except for the uphills...).  I started to reflect on my life.  My mom is not doing well with her health and her situation weighed heavy on my at this section.  The emotions were strong at this point.  I decided to turn on some music.  Foo Fighters - "Times like These" started playing.  Couldn't have been more appropriate.

About half way down, four high school boys were coming up the trail  They asked me if I saw a guy with a white hat on.  They were bringing up water for him.  I wished it was for me, but I knew I could get water fairly soon and didn't want to take it away from someone who "really" needed it.  I told them somewhat sarcastically that there were hundreds of runners with white hats.  I had a tan hat on.  They kept going up, I kept going down.

I come up to aid 5.  One of the volunteers asked me if I got the water that they sent up for me?  Fuck, Fuck, FUCK!!!  I told her that I didn't think it was for me as the boys specifically said a guy in a white hat.  We both had a laugh.  I sat and drank water and tailwind electrolyte replacement.  2.6 miles to go.  I got up and headed for some more downhill.

I could hear the cheering at the finish line but I couldn't see it.  The last mile seemed like it took forever.  There was a prize for "last ass off the pass".  I was thinking that I had a good shot a winning some money.  I slowed my pace a bit to come in 5 minutes before the official cut off.  Turns out there were a handful of people still behind me.  No prize....

I finished with some people at the finish line but not the crowd I felt I deserved - lol.  Gary was there to support.  He guided me towards the food and we exchanged stories from the battles that were fought today.  Lot's of emotions.  As we were talking, I realized that I had to really had to dig deep to finish.  I was in awe that I finished.  It was a definite character builder!

Thank you Megan and all the volunteers on the course.  There were supporters dressed as clowns, sunflowers, I think I saw cookie monster, and a sadistic sexy police woman in fishnet stockings (she sent the water for me). The aid stations were well stocked with great food, supportive volunteers and great energy.  The views form the trail were absolutely spectacular and the pictures on the website don't do it justice.  A great time was had by all!

http://dirty30.org/golden-gate/course-info/

At the finish.  Full of salt!

I have to thank all those that support me along the way.  Especially my wife Gina, my kids and all my family and friends near and far.  I thought of so many of you on my run while in solitude for almost 11 hours today.  I feel blessed to have the life I have and the people in it.  Gary - always my partner in these crazy adventures.  You will get it next time. And John, you would have loved this race.

 My favorite quote from a sign today:

I am definitely a "special kind of idiot!"

Grand Canyon - R2R2R

"The journey of a thousand miles starts with a single step" Lao Tzu - Tao Te Ching

The "before" shot - denial firmly set in...."This is crazy!"

While I'm convalescing on the couch, I decided to pass my time by recounting my recently completed run.

Last September, a group of friends and I went to the Grand Canyon to attempt a Rim to Rim to Rim run.  (R2R2R).  We started on the North Rim and bailed out at the South Rim.  A number of excuses - It was too hot, we had stomach issues, got too far behind our time goal, etc.  Even though we didn't accomplish our goal, I considered it the most amazing run - until now

We set out with a new plan, with some new players and armed with the experience of knowing the trail landmarks. We decided to do it in November - when the weather would be much cooler.  The heat really got to us last year.  We decided to start at the South Rim this time.  The North Rim lodging was closed and there were no support opportunities there.

I liken this strategy to when the explorer Cortez burned his ships upon arrival in the new world. No turning back! We are fully in or do not attempt.  

My partners were Gary Benson, John Stevens, Steven Griffith and Dave Lindeman. John had a few friends join us from Michigan to do the run (Jeff and Jerry) as well.  Dave wanted to experience the canyon and had no interest in running the entire thing.  His goal was to run to the bottom, turn around and run back up to the South Rim.  The equivalent of doing a Rim-to-Rim.  A huge accomplishment in its own right. Originally, there were several others that had planned to come but were unable to make it.

We arrived at the South Rim around 8 pm.  We met for dinner and discussed the plan/strategy for the run.  I have been doing crazy endurance events with Gary for over 20 years and was looking forward to accomplishing this with him.  I've been running with John for about 13 years - he is much faster than Gary and I.  Steven has done several ultra's and offers hours of unsolicited entertainment. Steven also is much faster than Gary and I.

At dinner, I said to John - "We should stick together for the first half - then do whatever feels right."  He quickly responded with "I think everyone should do their own pace for the entire run."

So it seemed that John had a time goal...

This is a 46+ mile run.  I had no idea how my body, legs and brain would respond to the stress of the run.  Gary is really good at keeping me moving at a sustainable pace.  Steven and John both think I am much faster than I really am.  I keep telling them that I am tall, not fast!  My goal was to finish - period.  I have a history of starting out too fast.  I was not going get sucked into my interpretation of John's challenge.

So Gary and I would pair off - Dave would join us as well.  John would pair up with Steven. Hopefully whatever John was thinking for time, doesn't hurt him in the long run.

Jeff and Jerry from Michigan would pair off as well.

We predicted that this would take anywhere from 16-20 hours to complete.  We took our obligatory group photos in the dark that, of course,  didn't come out.  With no announcer to get us revved up, unceremoniously we were off.  We hit the trail Friday morning at 4:15am.  John, Steven, Jeff and Jerry were gone pretty quickly.  I hoped we would catch up at one of the campgrounds ahead.

We started our journey at 7,000 feet on the Bright Angel Trail.  The steep trail descends quickly along the south rim wall through many switchbacks.  I have never been on this trail in the light and cannot comment on the views other than from the top.

Elevation Profile

I spent the first hour or so trying to arrange and distribute the weight of my pack so it was as comfortable as it could be.  I chose to use the same pack as last year: a Go-Light Rush pack that held a 3 liter hydration bladder with an add on Salomon front pack for easy access to food, camera and other necessities.  I used super-light hiking poles to help assuage both the the uphill pulls and the downhill crashes on my knees and hips.

One thing that I have experienced with these long events, is that I also must manage the distribution of gas, liquid and solids in terms of bodily functions both upward and downward. Mis-management of any of the aforementioned factors can make for a really great or a really bad day!  This includes transit times of both liquid and solid fuel (by fuel, I mean food).  The goal with the gasses is to minimize the production of them at all costs as they can lead to problems with the other 2.  Some of us do better with this than others.

I tried to super hydrate on the drive from Denver and not get caught eating food that I know would come back to haunt me the next day during the run. The best laid plans....

All I can say is thank goodness there were several bathrooms the first 5 miles.  I think I visited at least half of them.  Still not satisfied.  My stomach wasn't unbearable, but it wasn't fully comfortable either. It didn't stop me from running so I marched onward with the hope that time would resolve my issues.

The sun started to come up at around 6 am.  The contrasting views illustrated by the changing light, shadows and textures of the landscape throughout the day were spectacular.

Sunrise at the bottom of Devil's Corkscrew

Downhill is the evil seduction of false hope. We were cruising along happy and steady.  My mind was feeling confident that today would be no problem.  As we approached the Colorado River, I ran ahead to get some pictures of Gary and Dave and the river as the light of the morning sun spilled over the canyon.

We entered Phantom Ranch at around 7:00 am. This is about the 10 mile marker and the end of the wonderful downhill. My stomach was feeling better, but I wasn't hungry and had to really force the food and the water.  I distributed some cargo from the back pack to the front pack for easy access to food.  I was cursing that I brought pants and a jacket as it was perfect weather for running in shorts.  I try to be prepared for anything, and I was worried about it being really cold on the North Rim.  We filled up our water bladders and re-packed our packs.

Off we went onto the North Kaibab trail.  Next stop was the Pumphouse Ranger Station, approximately 10 miles of gradual uphill.

Dave was doing great.  I thought he might be tempted to go the distance with us but after about another hour of running with us, he turned around to head back.  He probably did 25 miles. A spectacular run Dave!

We entered into a slot canyon for the next 5 miles or so.  The trail follows Bright Angel Creek and has amazing views, several bridges to cross and a completely different light profile in the slot canyon.  This part of the trail is called the "Vishnu Schist".

Gary and Dave crossing one of the many bridges

Throughout this section and the next, we started to encounter other R2R2R's.  There were maybe 10 others on the trail that day with the same goal in mind.

Waterfall at Bright Angel Creek

As we exited the Vishnu, the trail started to increase its steepness grade.  We made it to the Pumphouse Ranger Station ahead of the time that Gary predicted.  We were moving fairly comfortably.  I visited the outhouse once again, and this time I left very satisfied as I dropped some serious solid waste out of my bowels - Finally!

This was the last opportunity for water until we get to the North Rim - a steep 5.4 mile climb from 4,600' to 8,241' and back.  All of the services were closed on the North Rim for the winter. While we were refueling, I decided to keep my pants and jacket just in case the weather is bad on top.  I decided to leave one of my food bags at the campground so I didn't have to carry the extra weight on the climb.  This proved to be a good calculation as I did not need all that food for this section.  I took what I needed and we pressed on.

We started to wonder when the others would pass us coming down.  I figured it would be soon.

This next section was a bear.  It was steep and technical.  It was hard to run any but a few sections of this section.  As a bonus and something to take our minds off of the slow trudge, a completely different set of views unfolded in front of us.

Exiting out of the Pumphouse Ranger Station

Half way up!

As we were making progress, we still hadn't seen the rest of the group.  Both Gary and I thought that something went wrong and they were planning to bail on the North Rim.  I was thinking, I could bail with them, but I left my food bag down at the Pumphouse Ranger Station - I wouldn't want to leave that!  I felt tired and ready for the climb to be over.  I knew that for the return trip, I would have to dig deep to see what I had left inside physically and emotionally.

We finally ran into them at one quarter mile from the top.  They looked strong, regardless of how they were feeling, they looked really strong.  It turns out that both Steven and John ran out of water and went looking for a refill on the top. This diversion cost them about 30 minutes.

Steven tried to talk us into turning around with them and joining up for the rest of the run. We declined as we have yet to make it to the top and didn't want to have any doubt that we did the entire thing.  Also, I needed a break!

2 switchbacks later, we made it to the North Rim at 12:45.  8.5 hours into the run.  

North Kaibab Trailhead sign.

It was beautiful weather on top - I was happy, but mad that I had to drag my jacket and wind pants up that climb for nothing...We sat, ate and got busy back down before we talked ourselves out of continuing forward.  We stopped for 15 minutes.

Selfie at Supai Tunnel

Supai Tunnel

As we descended, it was very steep and technical.  This was the most dangerous section of the day. We were tired and didn't want to trip, fall, stub a toe, etc.  So we descended carefully and purposely.  As the afternoon wore on, the sun laid new shadows and contrasts that were stunning.

Me at the Coconino point overlook

Gary at the Coconino point overlook

A view, I never want to forget...

We made it back down to the Pumphouse Ranger Station in about the same amount of time that it took us to climb to the top.  I spent more time taking it easy and documenting the landscape with my camera phone. Gary ran out of water on the way down so we shared what I had left until we could refill.

I proceeded to visit the outhouse again at the Pumphouse - I promise you that it earned its name pumphouse for a reason!  Again feeling very refreshed as my GI issues were gone, we laid out all of our food on a picnic table, and started eating and eating and eating.  

Up walked a runner dressed in a kilt and a rainbow hat with a propeller attached to it.  He looked pretty out of it.  I urged him to take some food from me.  After he initially refused, he finally took some.  I didn't want to carry the extra food anymore anyway.  We bid him good wishes and we pushed forward.

In my mind, it was a quick run to Phantom Ranch.  I forgot it was nearly 9 miles.  Gary led the way alternating running and speed walking.  (in fact, Gary led the way the entire day).  It was a perfect pace.  I mentioned to him how good I felt but didn't want to jinx anything...2 hours later I wasn't feeling so good! 

As were running through the Cottonwood campground, we were talking about if we were going to call this run our first 50.  I thought it was a great idea, but I'm not sure that I want to ever do another....A group of campers overheard our conversation and asked us if we were going to the "Tonto".  I stopped and asked what that was.  He explained that it was a two mile run between the Bright Angel and the South Kaibab trailheads on the South Rim.  That would give us the four miles that we needed to make it an official 50 mile run.   I said out loud that that wasn't going to happen.  The entire campsite erupted in laughter as we pressed on through.

The wheels are starting to come off....

The same waterfall at Bright Angel Creek

We were losing sunlight as we passed through Vishnu's and then into Phantom Ranch.  I was struggling to keep pace. The wheels were about to come off for me and Gary knew it.  As we entered the campground, Gary wouldn't let me sit down and made me eat and drink to refuel.  It was a good move on his part.  If I sat down, it would have been very hard to get going again.  

As we repacked our bags, the realization that we have about 10 miles to go - mostly uphill in the dark.  I got my headlight back on and started to move on.  Running with headlamps is an interesting phenomenon for me.  

It allows me to focus on just the spot of light in my focus.  When we were climbing the North Rim, it was mentally exhausting because I could see the top and it never seemed to get any closer. With the light, I am able to focus on just keeping moving forward.  (Dori from the movie Finding Nemo comes to mind - "Just keep swimming, just keep swimming...")  I can't see the top or anything else.

Eventually, I will get there.  Gary predicted 5 more hours and we would be done. I thought that sounded longer than what it would take.  I kept that thought to myself as he is usually right on the money with his predictions.  I was feeling much better after refueling.  I had the remainder of my food in my front pack for easy access and I had enough water to get to the Indian Garden's campground.  About 5 miles.  

We power hiked the climb and ran any downhills and flats that we encountered.  Gary would get ahead and I would just keep pace.  My mind started to get into a meditative state.  I was reflecting on how much fun it would be to take a few days to do this with Gina and the kids - when the kids are older.  We could do it like most of the people that experience the Canyon - on Mules.  It would be an amazing experience.  I hope we can.  

I became very grateful that Gina allows me to explore this part of me and continues to support my peculiarities ( a big word for 'craziness').  I am so lucky to have such an amazing supportive family.  I was thinking how grateful I was to experience this day with such amazing friends in Gary, John, Steve and Dave.  I was thinking how great it was to be alive and living each day to the fullest extent.  I was thinking about how blessed I am with all of the gifts in my life.  

As I pressed on with full of emotion, the climb didn't seem so bad.  We entered Indian Garden at about 2 hours.  We refilled enough water to get us through the final push. 4.7 miles to go.  

The final climb was steep!  It was broken up into 3 mile and 1.5 mile rest areas.  We set our sights for these sections.  We started to see a few headlights in the distance up the side of the cliff.  Gary figured it out to be John and Steven.  We started communicating through yelling.   I couldn't believe that they were so close! It gave us both bursts of energy.  I was emptying the reservoir of what I had left - which was dwindling fast.  

Ominous Warning which I failed to heed....

There seemed to be hundreds of switchbacks.  Gary was about a full switchback ahead of me and as we passed each other, he explained that each switchback was a victory.  So as we passed we acknowledged each other with a victory salutation.  Every few switches, I stopped to stretch and rest.  The trudge ends with a long relatively flat section to the trailhead.  I always get emotional at the end of a challenge such as this.  I passed those last 100 yards wiping my eyes. Thank God it was over.  Steven was at the finish to catch us up with his experience and to walk us to our rooms.  They were just 15 minutes ahead of us. Final stats - 46 miles, 17 hours 45 minutes

Everyone finished strong.  I'm looking forward to talking with John yet to hear how his day and his buddy's day went. 

We had an Epic Day!  I need a massage....

I enjoyed my trip and I didn't get bit!

Integrity Marketing

I am working on a leadership presentation that I am giving in January at the Rocky Mountain Dental Convention.   I am also giving an abbreviated version of this presentation at the American Dental Association's New Dentist Conference (NDC) in July.  The  NDC planning committee asked my friend Rita Zamora to follow me with a presentation on Social Media and Leadership. If you don't know Rita, you should!  A link to her facebook site is  Dental Relationship Marketing.

My presentation will challenge the participant to look inward for personal exploration by identifying their core values and purpose in their lives. See What do you stand for?

Rita and I had a discussion last week about what we are respectively planning to present.   After speaking with her, I had a profound revelation about what social media really is.  Through our conversation I discovered that social media is an outlet to tell/show the world what you stand for (Core values) and how you spend your time (Purpose).

I love social media.  I use it often. We have a facebook site for the practice Facebook -TCDOdenver, but it is only one aspect of how we portray ourselves to the world.

In order to remain a viable business, we need to have a constant stream of new patients entering our practice. For this reason, we market ourselves.  We are always looking for new ways to market our practice.  Currently, we do a lot of asking our existing clientele for referrals, we market to referring dentists, we have a website, we have a decent following on facebook, twitter, and linked in.  And lastly, we have an ad in the local neighborhood newspaper. When I feel inspired, I blog.

Our top referral source is our existing patients, followed by our referring dentists.

It seems every dentist that markets themselves have the same theme in their advertising.  "We have the best new technology, comfortable setting, comprehensive care, affordable, etc."  I am sure that every dentist believes that the marketing they do accurately portrays their practice.

How does one stand out when everyone looks the same?

Potential clients search for a dental office that they think they will feel comfortable in.  Consumers are more educated today than they ever have been.  They have a wealth of information at their disposal.  Patients will choose to call based on their current needs and the identification of values that they find from their research.

Sound familiar?  Same as social media.  People will choose you based on identification of similar values.  Your "marketing" has created a persona of you and your office.  Now the most important question, does your "marketing"-based persona match the true persona of you and your office?  Does the true experience for your patients, match the expectations of that patient based on your marketing?

Consistency breeds trust.  Inconsistency creates distrust.

The educated consumer is looking for consistency.  They will not move forward with their treatment without trust.  It is very hard to have a good relationship without trust.

We have chosen to place an ad feature in a new magazine in Denver called "Reign".  It is a magazine that is geared towards the same demographic that we are looking to attract as patients -  People that truly value their health and life and want to experience life to the fullest extent. Here is a link to the ad we placed.

 http://issuu.com/reignmagazine/docs/reign_holiday_2012/107

I feel it is an accurate representation of who we are (core values) and what we do (purpose).

Marketing with Integrity

I can't end this without mentioning other people that we work with that coach us to live in integrity. They say it takes a village!

Kim McGuire - Fortune Management of Colorado
Bob Frazer - R. L. Frazer and Associates
Wendy Phillips - Big Buzz Brands

Grand Canyon Run. August 31st - September 1st 2012

I am going to start out by saying that this was, by far, the best run I have ever done.  We didn't do the full rim to rim to rim, but under the circumstances it was a wise decision. More on that later.   

The idea to do this was hatched around Christmas 2011 at Gary Benson’s house.   We have been doing these crazy adventures together for the last 20 years. As usual, he enthusiastically agreed to the idea.  My good friend and neighbor, John Stevens was on board early as well.  The three of us have had many adventures together including a mountain bike ride from Telluride, CO to Moab, UT, a few 50K’s and countless trail runs/mountain bike rides. 

 As we started to plan it, other than the mileage, the heat seemed to be the biggest challenge.  We weren't too worried about the elevation changes.  We decided that this was definitely doable at night.  To add to the adventure, we picked a full moon night to maximize the light on the trail and beauty of the scenery.  September 1st was our chosen date.

We spent most of the year doing long runs on weekends that involved big elevation changes.  We ran a few 14'ers at night to get used to using our headlights, and hand-held flashlights.  The biggest run I did was Echo Lake (10,600’) to Chicago Lakes en route to Mount Spaulding (13,858’) over night.  It was an eight-hour adventure.  After doing this I felt that I was ready for the Grand Canyon.  The others did various other excursions, including the Leadville 50 mile mountain bike race, runs up and down Argentine Pass out of Silver Plume, CO, century rides, crazy cross-training work-outs at Red Rocks amphitheater, and of course, ton’s of trail runs/snowshoe runs. 

Enter Conrad Laporte.  He began joining us on our winter snowshoe adventures in February.  He is a great athlete and friend with the same sense for adventure and zest for life that we have.  He is 20 years younger than us.  We mentioned the Grand Canyon idea and he was sold. (Not sure if it was naïveté or bravado, but he was full on board!)  We had several others of our friends that we trained with all year, but were not able to make it.  Conrad stuck around with us on our weekend adventures.  He had never run more than 6 miles before he met us.   He is such a good athlete; we all thought he would be able to pull this off, even without any experience.  Turned out, he did the best of all of us!

We started our drive at about 5:30 on Thursday morning.  On the drive, we listened, “Born to Run: A Hidden Tribe, Superathletes and the Greatest Race the World Has Never Seen” by Christopher Mcdougall on Audiobook.  It was the perfect preview to the run we were about to embark upon.  It is an amazing story with a side bar diatribe about running in barefoot shoes.  Both Gary and I ran with barefoot shoes, as we have been for the past 2 plus years.   Conrad and John wore their trail shoes. 

We arrived at the GC at noon on Friday.  John and his wife Tracy, had secured a room at the North Rim Lodge. While they were checking in at the hotel we got to see the “big hole” for the first time.

When I get nervous, I joke around a lot.  I exclaimed that the canyon wasn’t so “grand”, it was definitely great, but not “grand”.  Denial!!! Standing at the North Rim, the view is indescribable.  Pictures do not do it justice!

The plan was to start at 4pm, run through the night starting form the North Rim.  I figured it would take about 6 hours to run across from North to South, then immediately turn back to the North Rim.  I figured about 10 hours for the return trip.  We timed it so it would be cool at the bottom of the canyon.  Daytime temps go well over 100 degrees at this time of year.  The forecast at the North Rim was a high of 72, low of 49.  At Phantom Ranch (the low elevation point of the trek) the forecast was a high of 99 and low of 72.  The temp never got below 80.

We were taking the North Kaibab trail to the Bright Angel Trail.  A total of 23 miles each way with a significant descent of over 6000’ then an ascent of about 5000’ to the South Rim.

While we were preparing/resting at the North Rim Lodge, I thought that John and Conrad would go together and Gary and I would pair off due to similar abilities.  We each went over our nutrition plans and agreed to be open to the potential changes. Sometimes, for whatever reason, it just doesn’t work.  We all had a ton of food.  The trail descriptions told of several water sources along the route.  That was encouraging, but we agreed to fill our water bladders full every time – in case we miss a water station.  It will be dark and none of us had ever done this.  There was too much at stake to risk running out of water. 

4pm – we were off.  Tracy joined us on the hike down.  It started raining, thunder and lightening too.  Tracy turned back after about 30 minutes.  We put on our rain gear.  Had Tracy hiked with us for 5 more minutes, she would have seen an amazing view at the “cocnino overlook”.

The rain was cold.  I began to worry since all my warm gear was now on me and I was getting cold.  If the rain continues, it would have been a long, wet and cold night.   Got to keep moving…JFR….

The rain stopped after about 15 minutes and it got really hot and humid.  Again, worry set in.  I started to up the water intake and salt pills as I didn’t want to dehydrate or stat to cramp. 

My nutrition plan was to eat as much solid food early while supplementing with power gels, then switch to power gels only as my stomach stopped tolerating the solids.  My philosophy was to keep “topping off the tank” instead of depleting all of my energy stores and trying to catch up.  I had PB and J sandwiches, Kind and Lara bars, beef jerky, granola, cookies, gum drops, and power gels. 

The trail was very dusty and steep.  The rain wet the top layer and settled down the dust.  It made it easer to run/breathe. There were a lot of switchbacks early on and we descended quickly.  Within an hour, the trail turned rocky and technical.  The scenery was unbelievable, but it was had to run the technical trail and take in the views.  I stopped to take several pictures along the way.  I knew that once the sun went down, the scenery would be barely visible, and my camera doesn’t work well in the dark. 

We made it to the Cottonwood campground in 2 hours.  We seemed to be on track for my predicted time.  We all stuck together. John was having stomach issues early and was working himself through them.  He ALWAYS has trouble at 3 hours into a workout and this was no exception.  He changed some things up and recovered well. 

We then made it to the Phantom Ranch (PR) in 4 hours.  It was now completely dark.  No sign of the moon yet.  At Phantom Ranch we met with some campers.  There were several picnic tables set up and people were huddled around conversing.  The PR general store opened soon after we arrived and all of the campers went inside for food and beers.  I purchased a PR tee shirt for a souvenir. 

Gary and Conrad were also starting to experience stomach issues.  We filled up our water, hit the bathrooms and started back on our trek.

As we left the Phantom Ranch, we could see movement in the brush off the trail.  Our headlights lit up glowing eyes of deer literally 10 feet off the trail.  Very surreal.  I kept hoping there were no mountain lions behind the deer.  Any of these animals could have posed a serious challenge had they decided to come at us…we quietly pressed onward, and they thankfully stayed put.

We were about to cross the Colorado River.  That meant it was now all uphill until we reach the South Rim.  We power hiked from here.  No one was feeling all that great, the heat/humidity really sapped our energy.  The full moon became visible as we crossed the bridge over the Colorado River.  It was beautiful.  We tried to leave our headlamps off, but the trail was too technical.  It seemed like a long sandy hike as we came out of the direct river valley.  There were several stream crossings on the Bright Angel trail. 

We entered a steep area of switchbacks called the Devil’s Corkscrew.  Gary and I were sharing my water at this point.  His energy drink was not agreeing with his stomach at all.  We were both getting dehydrated.  Conrad and John decided to leave Gary and I at this point.  We agreed to keep in touch via walkie-talkie every hour.  Gary and I slogged up through the corkscrew.  The advantage of hiking at night is that you only focus on what you can see with your light source. 

But…we could now see the South Rim Village lit up clearly.  It looked close….but it wasn’t!

An hour went by and we contacted the other group.  They were at the Indian Garden Campground attending to the blisters on their feet.  They were waiting for us.  We all filled up to get ready for the hardest climb.  From the Indian Garden to the top is only 4.7 miles, but there was 3000 feet of climbing in front of us – and the teasing lights of the South Rim Village around every turn giving us false hope that we were close. 

There were rest/water stops at 3 miles and 1.5 miles before the Rim.  We were travelling very slowly at this point.  Arriving at each rest stop at 45 minute intervals.  That is 30 minutes to travel 1 mile.  A turtle’s pace! 

We finally reached the top at 9 hours, 11 minutes.  No one felt all that great.  My kidneys and left knee were bothering me.  After taking inventory of everyone, we decided that if it took us 9 plus hours going the easier way, it would have taken us over 12 hours to get back.  It was now 1 am.  We also would have been at the base of the canyon in the heat of the next day and it would have been quite dangerous. 

The south rim was 20 degrees colder with a stiff wind. It was probably high 40’s low 50’s   I became chilled pretty quickly.  I was not disappointed in our decision to stay the night.  We secured a room at the El Tovar Hotel.  It was very nice.  We all showered and crashed hard. 

We awoke early to try to figure out how to get back to the North Rim.  The Shuttles were $85 per person – cash.  Thankfully John’s wife Tracy agreed to drive the 4 plus hour trip around the canyon to save us.  We must have been quite a sight to see!

Tracy drove us to the North Rim and we ate at Jacob Lake Inn, a great little restaurant one hour north of the North Rim. We then went back to Kanab to sleep the night, get packed and headed back to Denver.  John and Tracy were planning to stay a few days longer to vacation together.  Although they ended up going home early Sunday Morning too.

We drove through Zion National Park and took in the views.  Equally amazing scenery as the Grand Canyon.  As we progressed home, Gary, Conrad and I were trying to think if there was any better run that we had ever done.  Gary mentioned the Porcupine Rim Trail in Moab as one of his favorites.  I agreed it was awesome but paled in comparison to what we had just done.  NOTHING COMPARED TO WHAT WE HAD JUST DONE!  Even though we didn’t complete the quest, we were alive to tell about it!

Long story short, we detoured into Moab and ran an hour on the Porcupine Rim trail before lightening strikes scared us back to our car.

Adventure complete with plans to return to the Grand Canyon in the near future to complete our quest.  We also posed the idea to do a marathon next month in Colorado Springs.

It was really nice to sleep in my own bed last night!  The perfect end to an amazing weekend!

Thanks for all the support and well wishes from our families and friends.  Your good vibes were with us every step of the way.

It seems that when I commune with nature, especially during adventures like these, I get to know myself more with every step I take. And with every step I take, I recognize what a gift my life is and how much I cherish it. I know God has a plan for me and this meditation brought me closer than ever to recognize his greatness. I feel very blessed.

Even though I was away from my family, I hope someday that we can experience portions of this with them.   I am especially grateful to have shared this with such great friends.  I am sure it was a defining moment for all of us.

Peace!

Brett